Hello
Here's who I am & what I do
I am passionate about creating new and exciting opportunities for organizations that drive growth and build brands. I thrive in ambiguity and love inventing novel solutions that push the envelope in pursuit of growth and improved unit economics. I am always excited to work heads-down to do whatever it takes to grow but I also always look forward to stepping back and focusing on more strategic planning.
After graduating from undergraduate studies in 2013, I immediately moved to New York City. Eventually, I joined an education company, taking on the Marketing and Business Development role where I spent over 4 years. While there, I helped to pioneer countless relationships with schools and other partners, developing initiatives that drove hundreds of thousands of dollars in new business.
My next major role was Marketing Partnerships and PR Manager for an e-commerce fine jewelry brand, Ritani, based in New York City. In this role, I secured press placements in major outlets like People Magazine, Elite Daily, and Vogue; created meaningful partnerships with brands like HBO and Ring Pop; and worked with influencers like Victoria's Secret Model Jasmine Tookes.
I completed a Master of Business Administration degree from the Herbert School of Business in May of 2022. I am now working at Ritani as the Senior Communications Director.
I live with my 4-year-old standard poodle and love to travel. My recently visited spots include Oaxaca, Bermuda, Barcelona, San Juan, and Paris! Check out my eBook, 6 Easy Steps to Landing Your First Major Press on a Budget: amazon.com/dp/B09GXD143B